URLs should follow these formatting rules.
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Use all lowercase letters.
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Use hyphens instead of underscores if the URL is multiple words.
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Use customer-focused language. Do not use internal terminology.
Do www.cengage.com/mindtap-updates/
Don't www.cengage.com/mast/
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Use descriptive language based on the page title or content.
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Reflect the site structure in the URL path.
Do https://ngl.cengage.com/resources/training-library
Don't www.cengage.com/resources/9789685746382/
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Do not exceed 55-60 characters in the URL path.